Tailor your originator address for individual campaigns
Custom Sender ID
Brand Your Outgoing SMS Messages
Just like personalizing your SMS communications prompts more customers to open and read messages, so will using custom sender IDs. A personalized message demonstrates a relationship, making the receiver more willing to engage with the message. A custom sender ID also allows for quick recognition by the recipient, enticing them to open and read the message.
Personalized messages show that the sender knows the recipient, while custom sender IDs, offers information before even opening the message so the recipients can see if they know the sender.
SMS Sender ID Advantages
A custom sender ID is a branding opportunity for your SMS messages to have a personalized name or number. Customized sender IDs, allow your business to replace the incoming phone number displayed on devices receiving your SMS messages with up to 11 characters (words or abbreviations that are letters or numbers, no special characters) that describe your business, these are also known as alpha headers. For example, you can spell your business name or campaign. Even though this feature is only one-way messaging, meaning the recipients of your SMS cannot reply to those messages, your name is front and center, and will appear in the devices list of texts, even when the message is closed.
Tailored Campaigns
Brand Awareness
Heighten brand awareness and marketing using your company name
Increase Engagement
Send messages with an instantly recognizable sender to increase engagement
Send Bulk SMS With Custom Sender ID
CompleteSMS provides solutions that handles all your SMS needs, including bulk SMS messages and even sending messages from email. Our expert team can help businesses of all sizes and across industries use customized sender IDs or an alternative identification like 10-digit long codes (10dlc) and navigate the requirements and complexities of sending SMS messages. To learn more about our offerings and how they can help your organization, contact CompleteSMS today.
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How to Send SMS With Company Name
Your business must first register for a sender ID to send messages with a customized sender ID to your clients or patients. Registering through an SMS solutions provider is a simple way for your business to send messages with a customized sender ID.
It’s critical to know that various countries treat customized sender ID differently, and your organization must abide by applicable regulations and fees. For example, some countries may require your business to register its brand and messages with mobile networks before sending customized SMS messages.
Alternatives to Custom SMS Sender ID
Sender ID capabilities aren’t available in all countries, including the United States. If your business can’t use customized sender IDs but wants to achieve some of the same benefits, there are a few alternatives that function similarly:
Dedicated Short Codes
A dedicated short code is a five-to-six-digit number unique to your business. Although they don’t allow customized sender IDs, these numbers are identifiable because only one company uses the number. Your customers can easily save the short code in their phone under your business’s contact so they know who messages are from, which can help increase engagement with the text.
However, short codes are expensive and take months to provision. They are only one-way communications and registration is required.
10dlc
A 10dlc number, which is short for a 10-digit long code, is a dedicated number message recipients can save in their contacts, making your messages easily identifiable. To further encourage engagement, you can register for 10dlc with a local area code that your message recipients will recognize and be more likely to open.
Recent 10dlc regulations from mobile networks are aimed at reducing spam and ensuring legitimate SMS traffic. Businesses and organizations in the U.S. must register their 10dlc numbers to avoid fines or having their messages filtered.
10dlc or any dedicated number, registration is required. Though 10dlc numbers are the quickest to provision, the least expensive customized number and the only one that offers two-way SMS communications.
Who Can Benefit from Custom SMS Sender?
A variety of businesses and institutions can benefit by using a customized sender ID in their SMS messaging to reach people. Some examples include:
- Banks & Credit Unions
- Physician & Healthcare
- Dental Offices
- Government Agencies
- Education & Schools
- Churches & Religious Organizations
- Hotels & Hospitality
- Unions
- Automotive Dealers
- Jewelry Stores
- Law Firms
- Retail Stores
- Call Centers
- Gyms & Fitness Centers
- Spas & Salons
- Non-Profit Organizations
- Veterinarians & Pet Professionals, and many more
Talk to an Expert
Our SMS expert, John, will give you a full demo of our software and answer any questions you have.
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Sender ID FAQs
Have a Question?
What is a sender ID for sending SMS?
The sender ID is the phone number or unique name that appears in the “from” field of a text message. You can choose to use your business’s phone number as the sender ID or all or part of your business name (you have up to 11 characters, so you may be limited if your business name is longer).
You need to register the sender ID before you can start using it with your messages. CompleteSMS makes it easy to register your ID.
Sender ID is only available in select countries and is currently not usable in the United States and Canada.
How do I create a sender ID?
The easiest way to create a sender ID is to use SMS software like CompleteSMS. You can choose your sender ID, then register it through our service. The rules for registering a sender ID vary by country. CompleteSMS will ensure that your business follows the applicable regulations and procedures for your base of operations.
When choosing your sender ID, pick something that will be instantly recognizable to a recipient. You want a person to glance at your text and understand immediately that it’s from your company. If your business’s name is under 11 characters, that’s your best option for your sender ID.
What can not be used as a sender ID?
Some carriers may have restrictions on what you can use as your sender ID. These may vary by country. Generally, it’s best to avoid using spaces or any special characters in your sender ID. If you’re using your business name, use letters only. If you decide to use a phone number, stick with numeric characters.
