Category: Banking / Credit Union SMS

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Two-Way SMS Communication: How to Build Customer Relationships Through Conversational Texting

Two-Way SMS Communication: How to Build Customer Relationships Through Conversational Texting

By:  Amy Dean - COO/Marketing Specialist  |  June 1, 2026

Your customer just got your “order shipped” notification. Great! Except now they want to know exactly where their package is and when it’ll arrive. That one-way notification just created more work, not less. When every business interaction can strengthen or strain relationships with your customers, how (and how quickly) you respond matters. Phone calls put […]

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SMS Frequency Best Practices

SMS Frequency Best Practices: Are You Texting Your Customers Too Often?

By:  Amy Dean - COO/Marketing Specialist  |  October 23, 2025

As SMS campaigns have an impressively high open rate of 98%, texting is one of the most effective tools for marketing. However, over-texting could be doing more harm than good. Learn how to determine the right SMS frequency to ensure effective communication and maintain positive customer relationships. Why Is SMS Frequency Important? SMS frequency has the […]

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Effective Business SMS Communication

Effective Business SMS Communication

By:  Amy Dean - COO/Marketing Specialist  |  July 28, 2025

To communicate with your customers, clients, employees and other stakeholders, you should contact them through the channels they use most. As SMS has an impressively high open rate, with most messages typically being read within a couple of minutes of being received, this channel can be an effective tool for business communication.  As hundreds of companies use texts to sell products, you may be familiar with SMS for retail […]

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