Text messaging is the most used data service worldwide. In the United States alone, mobile users sent about 2 trillion text messages in 2021. Emails often get lost in the abundance of messages received every day, but people tend to look at and respond to texts as they come in. Communicating with SMS is an excellent strategy for reaching your customers, capturing […]
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Commercial texting is on the rise, with people opening 98% of the short message service (SMS) messages they receive. Learn what commercial text messaging is and how to use it to promote your business and connect with your audience. Understanding Commercial Text Messaging Commercial text messaging is the use of SMS to communicate directly with customers. Also known as […]
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To communicate with your customers, clients, employees and other stakeholders, you should contact them through the channels they use most. As SMS has an impressively high open rate, with most messages typically being read within a couple of minutes of being received, this channel can be an effective tool for business communication. As hundreds of companies use texts to sell products, you may be familiar with SMS for retail […]
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The invention of the smartphone changed screen time and social media use as we know it. In what seemed like an overnight transformation, people could now access whatever they needed in the palm of their hand. Though smartphone and social media use are not the only forms of screen time, they significantly increased during the early days of […]
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Whether you own a car dealership or a clothing boutique, taking advantage of the immediacy of SMS can help you boost traffic, strengthen existing customer relationships, foster new ones and improve your business overall. With an open rate of 98%, communicating with your audience via SMS allows your retail business to effectively connect with target consumers. […]
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