Business text messages achieve open rates of around 95%, which explains why SMS is a reliable channel for operations. That level of visibility creates an opportunity to engage your audience, but a message delivered at the wrong time is unwelcome. While you may benefit from the speed and responsiveness associated with SMS, you also need […]
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More than half of United States adults report getting news from social media, and 86% of adults report getting news from their tablet, computer or smartphone. With an increasing reliance on digital devices and websites to provide information, news outlets can significantly benefit from implementing strategies to increase digital outreach. One of the most beneficial ways to accomplish this […]
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One of the biggest challenges call centers face is figuring out how to boost profits and keep overheads in check without letting customer service slip through the cracks. In most cases, callers have quick questions that need quick answers. That’s where SMS comes in, a valuable channel to help you stay competitive. With this guide, […]
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Text messaging is the most used data service worldwide. In the United States alone, mobile users sent about 2 trillion text messages in 2021. Emails often get lost in the abundance of messages received every day, but people tend to look at and respond to texts as they come in. Communicating with SMS is an excellent strategy for reaching your customers, capturing […]
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Commercial texting is on the rise, with people opening 98% of the short message service (SMS) messages they receive. Learn what commercial text messaging is and how to use it to promote your business and connect with your audience. Understanding Commercial Text Messaging Commercial text messaging is the use of SMS to communicate directly with customers. Also known as […]
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