Category: SMS Marketing Tips

white
5 Reasons Why Text Blasts Are More Effective Than Email Blasts

5 Reasons Why Text Blasts Are More Effective Than Email Blasts

By:  Amy Dean - COO/Marketing Specialist  |  December 30, 2025

Two of the most common ways to engage with customers are email and text blasts. Both of these strategies have benefits, though organizations generally see more success with SMS messages over email. Email blasts are useful for lengthier content featuring visual components like graphics, but SMS messaging goes above and beyond to provide quick, actionable […]

Read More

Universities and Colleges: Staying in Contact With Students Over Semester Break

By:  Amy Dean - COO/Marketing Specialist  |  December 19, 2025

Universities and Colleges: Staying in Contact With Students Over Semester Break Many universities and colleges know just how important it is to keep students engaged over the semester break. Beyond helping them feel connected, informed and supported, staying in contact is a way to show that your institution cares. Most students are from Generation Z and younger, […]

Read More
SMS Frequency Best Practices

SMS Frequency Best Practices: Are You Texting Your Customers Too Often?

By:  Amy Dean - COO/Marketing Specialist  |  October 23, 2025

As SMS campaigns have an impressively high open rate of 98%, texting is one of the most effective tools for marketing. However, over-texting could be doing more harm than good. Learn how to determine the right SMS frequency to ensure effective communication and maintain positive customer relationships. Why Is SMS Frequency Important? SMS frequency has the […]

Read More

Get the Latest from Our Blog Straight to Your Inbox





    white