Category: SMS Marketing Tips

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SMS guide for beginners

SMS Guide for Beginners: How to Get Started With Text Messaging

By:  Amy Dean - COO/Marketing Specialist  |  June 30, 2026

Strengthening communication with your customers is critical to your business’s continued success, and with the rise of technology comes new ways to enhance interactions. This SMS guide for beginners will explore best practices for using SMS to improve internal communication and develop better customer relationships. How to Use SMS Businesses can use SMS to accomplish several goals: Enhance customer service: Companies often use SMS […]

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Two-Way SMS Communication: How to Build Customer Relationships Through Conversational Texting

Two-Way SMS Communication: How to Build Customer Relationships Through Conversational Texting

By:  Amy Dean - COO/Marketing Specialist  |  June 1, 2026

Your customer just got your “order shipped” notification. Great! Except now they want to know exactly where their package is and when it’ll arrive. That one-way notification just created more work, not less. When every business interaction can strengthen or strain relationships with your customers, how (and how quickly) you respond matters. Phone calls put […]

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Why Use SMS for Abandoned Cart Solutions

Why Use SMS for Abandoned Cart Solutions

By:  Amy Dean - COO/Marketing Specialist  |  April 22, 2026

Short message service (SMS) is one of the leading communication channels businesses use to stay in touch with their customers. Since 77% of customers abandon their carts before checking out, businesses of today are seeking more efficient and affordable ways to recover customers through direct contact. Abandoned cart SMS is one of the tools modern […]

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Unicode SMS Message

ASCII vs. Unicode Characters

By:  Tim Hunt - CTO/Co-founder  |  April 2, 2026

SMS Character Limits: ASCII vs. Unicode In SMS, not all characters (letters, numbers, symbols) play by the same rules. Some allow messages to have 160 characters, others quietly cut that limit down to 70. The reason? The character limit is determined by the characters you’ve typed in. Are they ASCII or Unicode? This article will […]

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