Short message service (SMS) is one of the leading communication channels businesses use to stay in touch with their customers. Since 77% of customers abandon their carts before checking out, businesses of today are seeking more efficient and affordable ways to recover customers through direct contact. Abandoned cart SMS is one of the tools modern […]
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SMS Character Limits: ASCII vs. Unicode In SMS, not all characters (letters, numbers, symbols) play by the same rules. Some allow messages to have 160 characters, others quietly cut that limit down to 70. The reason? The character limit is determined by the characters you’ve typed in. Are they ASCII or Unicode? This article will […]
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Today, many business owners and marketers are aware of the power of text messaging. It’s a straightforward, instantaneous way to reach customers. Between alerting them about sales and sending them special offers, SMS messages are a great option for staying in touch and driving business. While most companies shouldn’t send texts too often, daily messages […]
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Delayed responses or limited ways for customers to reach you can quickly create friction. When people can’t get quick clarification, engagement drops and every interaction starts to feel transactional instead of supportive. You want to communicate clearly and consistently, but outdated tools make it harder to stay responsive in the moments that matter. Business SMS […]
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Staying abreast of bulk SMS marketing trends is one of the most effective ways to maintain a high-performing communication strategy in 2026. As customer expectations evolve and new regulations shape how businesses can use SMS to reach their audiences, understanding these shifts will protect your ROI and ensure consistent engagement. Below are 10 bulk SMS […]
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