Category: Union SMS

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SMS Frequency Best Practices

SMS Frequency Best Practices: Are You Texting Your Customers Too Often?

By:  Amy Dean - COO/Marketing Specialist  |  October 23, 2025

As SMS campaigns have an impressively high open rate of 98%, texting is one of the most effective tools for marketing. However, over-texting could be doing more harm than good. Learn how to determine the right SMS frequency to ensure effective communication and maintain positive customer relationships. Why Is SMS Frequency Important? SMS frequency has the […]

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Problem With Using Personal Phone Numbers for Business Texting

Problem With Using Personal Phone Numbers for Business Texting

By:  Brenton Milne - Consultant  |  March 20, 2025

Using your personal phone for business texting might seem convenient, as it’s one of the main communication channels for customers and employees alike. However, you might run into a few problems with this approach—namely, data insecurity, visibility and work-life separation issues. Instead of using your personal number, consider using a short message service (SMS) provider designed for business […]

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Sending Links in SMS

Sending Links in Your SMS Without Being Blocked

By:  Amy Dean - COO/Marketing Specialist  |  February 12, 2025

Sending texts is an effective way for businesses and organizations to contact their audiences. Depending on your company, you may use short message service (SMS) messaging to send order confirmations, appointment reminders or marketing and sales messages. Sometimes, your use of this tool may require you to include a link — but doing so might […]

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