Using short message service (SMS) as a tool for your business to share time-sensitive updates and alerts, to people who have consented to receive such notifications, is continuing to grow increasing popular. Because of its higher success rates over traditional communication methods, like email, and is ubiquitous for any phone or mobile device. In turn, enabling people to engage with SMS faster than any other channel. However, […]
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Research shows that SMS campaigns have an average open rate of 98%. This makes business text messaging one of the most effective marketing tools. However, before you can start crafting messages to send to your market, you must be aware of and adhere to the mobile SMS rules in your location. The Cellular Telecommunications Industry Association (CTIA) and Australian Communications and […]
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In 2022, Australians were victimized by SMS scams to the tune of $6.5 million, a 188% increase from the previous year. Luckily, the country’s governing bodies and mobile operators decided to put their foot down and insist we know the identity of the person or company sending the text. While rules have been in place to fight fraudulent activities, these organizations have recently upped the ante […]
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Short message service (SMS)—or text messaging—is still one of the fastest-growing forms of communication for businesses globally. Because many customers prefer using text messages over other forms of messaging, more companies are switching to SMS as their chosen communication strategy. However, setting up SMS campaigns is more complex than just collecting your clients’ contact details and […]
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Notations in blue will go into effect November 5, 2024. As of this posting, we’ve been told that existing campaigns will not have to be updated, though, new campaigns of existing brands will. Getting prepped to fill out your 10dlc campaign registration form. Don’t let this registration drag you down, in general you’ll know most […]
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