SMS messaging can help you reach your customers and feel confident they’re reading your messages. The rise in popularity of smartwatches creates another opportunity for your business—more than 402 million of these devices are expected to ship by 2027. By sending texts to smartwatches, you can reach your audience more intimately and personally than ever. Plus, recipients are more likely to […]
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Using short message service (SMS) as a tool for your business to share time-sensitive updates and alerts, to people who have consented to receive such notifications, is continuing to grow increasing popular. Because of its higher success rates over traditional communication methods, like email, and is ubiquitous for any phone or mobile device. In turn, enabling people to engage with SMS faster than any other channel. However, […]
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Using your personal phone for business texting might seem convenient, as it’s one of the main communication channels for customers and employees alike. However, you might run into a few problems with this approach—namely, data insecurity, visibility and work-life separation issues. Instead of using your personal number, consider using a short message service (SMS) provider designed for business […]
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According to data from 2021, Millennials were one of the largest generational groups in the Australian population, holding a share of 21.5%. In 2023, more than half of the U.S. population consisted of Millennials and younger. Although you are likely already familiar with this generation, what about their successors? Generation Z, also called Zoomers, Gen Z, Centennials and iGen, are the new kids on the […]
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Sending texts is an effective way for businesses and organizations to contact their audiences. Depending on your company, you may use short message service (SMS) messaging to send order confirmations, appointment reminders or marketing and sales messages. Sometimes, your use of this tool may require you to include a link — but doing so might […]
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