Imagine your phone pings with a text from your hairdresser reminding you of your cut and color after work. Later that afternoon, another text pops up letting you know they need to reschedule your appointment. Maybe it’s a little inconvenient, but you’re grateful you didn’t drive across town only to find the salon empty. Now […]
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Commercial texting is on the rise, with people opening 98% of the short message service (SMS) messages they receive. Learn what commercial text messaging is and how to use it to promote your business and connect with your audience. Understanding Commercial Text Messaging Commercial text messaging is the use of SMS to communicate directly with customers. Also known as […]
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It’s happening, it’s really happening. Carriers are on their way to discontinuing text-to-email services. AT&T announced that on June 17, 2025, they will stop servicing text messages sent via their email gateway to mobile devices. What is email-to-text messaging? Shortly after SMS messaging was invented, a Finnish telecom began offering a way to send text […]
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In 2022, Australians were victimized by SMS scams to the tune of $6.5 million, a 188% increase from the previous year. Luckily, the country’s governing bodies and mobile operators decided to put their foot down and insist we know the identity of the person or company sending the text. While rules have been in place to fight fraudulent activities, these organizations have recently upped the ante […]
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Short message service (SMS)—or text messaging—is still one of the fastest-growing forms of communication for businesses globally. Because many customers prefer using text messages over other forms of messaging, more companies are switching to SMS as their chosen communication strategy. However, setting up SMS campaigns is more complex than just collecting your clients’ contact details and […]
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