Using short message service (SMS) as a tool for your business to share time-sensitive updates and alerts, to people who have consented to receive such notifications, is continuing to grow increasing popular. Because of its higher success rates over traditional communication methods, like email, and is ubiquitous for any phone or mobile device. In turn, enabling people to engage with SMS faster than any other channel. However, […]
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Using your personal phone for business texting might seem convenient, as it’s one of the main communication channels for customers and employees alike. However, you might run into a few problems with this approach—namely, data insecurity, visibility and work-life separation issues. Instead of using your personal number, consider using a short message service (SMS) provider designed for business […]
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Research shows that SMS campaigns have an average open rate of 98%. This makes business text messaging one of the most effective marketing tools. However, before you can start crafting messages to send to your market, you must be aware of and adhere to the mobile SMS rules in your location. The Cellular Telecommunications Industry Association (CTIA) and Australian Communications and […]
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The real estate industry is highly competitive, and agents rely on constant contact to sell more properties. SMS messages are an excellent tool for real estate agents to harness more efficient and effective communication with people looking to purchase and sell homes. SMS solutions allow you to use automation to simplify your job as a real estate professional. […]
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According to data from 2021, Millennials were one of the largest generational groups in the Australian population, holding a share of 21.5%. In 2023, more than half of the U.S. population consisted of Millennials and younger. Although you are likely already familiar with this generation, what about their successors? Generation Z, also called Zoomers, Gen Z, Centennials and iGen, are the new kids on the […]
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