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Universities and Colleges: Staying in Contact With Students Over Semester Break

By:  Amy Dean - COO/Marketing Specialist  |  December 19, 2025

Universities and Colleges: Staying in Contact With Students Over Semester Break Many universities and colleges know just how important it is to keep students engaged over the semester break. Beyond helping them feel connected, informed and supported, staying in contact is a way to show that your institution cares. Most students are from Generation Z and younger, […]

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SMS Frequency Best Practices

SMS Frequency Best Practices: Are You Texting Your Customers Too Often?

By:  Amy Dean - COO/Marketing Specialist  |  October 23, 2025

As SMS campaigns have an impressively high open rate of 98%, texting is one of the most effective tools for marketing. However, over-texting could be doing more harm than good. Learn how to determine the right SMS frequency to ensure effective communication and maintain positive customer relationships. Why Is SMS Frequency Important? SMS frequency has the […]

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